Aluula selling off OR ??

General discussions. Please keep the topics weather, windsurf and kiteboard related. See the Off-Topic forum for other topics.
Post Reply
User avatar
GregK
Posts: 138
Joined: Fri May 25, 2007 8:52 pm
Location: Comox
Has thanked: 1 time
Been thanked: 1 time
Contact:

Aluula selling off OR ??

Post by GregK »

From https://aluula.com/aluula-provides-corp ... c-refocus/

" Strategic Refocus
ALUULA launched its business in July 2019 with one product, ALUULA Gold™, and one customer, Ocean Rodeo Sports Inc. (“Ocean Rodeo”). ....

To successfully execute this updated strategy and eliminate a perceived conflict of interest with its growing list of wind sport brands,

ALUULA will discontinue Ocean Rodeo’s operations and is actively exploring strategic alternatives with respect to Ocean Rodeo’s assets including the Company’s intellectual property portfolio, innovative wind sport product designs and marketing assets including the corporate brand.
Comox Kite Repair ( retired )
User avatar
davey_k
Website Donor
Website Donor
Posts: 31
Joined: Mon Jun 08, 2015 10:44 am
Has thanked: 3 times
Been thanked: 1 time

Re: Aluula selling off OR ??

Post by davey_k »

Ruh-roh.
User avatar
voodmon
Website Donor
Website Donor
Posts: 132
Joined: Sat Oct 18, 2003 8:57 am
Location: kook st village..victoria. BC

Re: Aluula selling off OR ??

Post by voodmon »

Wow!
Surfing outside of Platos cave, searching for Blue Skies.
User avatar
Teabag
Posts: 311
Joined: Sun Jul 09, 2006 6:44 pm

Re: Aluula selling off OR ??

Post by Teabag »

Wild guess:
"perceived conflict of interest" + "sold material to 16 wind sport brand" =

Maybe other brand complain about some of these things that could be seen as unfair competition:
- If and/or there is more demand that what is possible to produce, which company will take priority?
- Price of bladers, equal for everyone?
- Each company sending their "spec/dimension" on their new product to a company that is a direct competitor with them?

*** Havent talk to anyone about this, and im probably way off, no idea how business work, so this is just a stupid wildguess ***
User avatar
nanmoo
Posts: 3101
Joined: Tue Nov 04, 2008 4:45 pm
Location: Triangle Mountain
Has thanked: 1 time
Been thanked: 6 times

Re: Aluula selling off OR ??

Post by nanmoo »

Naw - it's more simple than that. Publicly traded company, board sees it is a lot easier and more profitable to just sell fabric to whomever wants it than to deal with the complexity of running a kite brand which probably generates very little profit for the shareholders relative to that effort.

Sucks though.
Don't forget to bring a towel!
Post Reply